Mobile commerce will reach $87 billion per year by 2016
According to eMarketer in 2012 people spent $25 billion on purchases made from phones and tablets. It is 81% more than in 2011.
“Particularly in the second half of the year and in the holiday season, there were signs that smartphones and tablets in particular had made much more progress than people had previously thought we would,” said Clark Fredricksen, vice president of communications at eMarketer.
Mobile shoppers spent an average of $329 per order when on tablets and $250 when on phones, eMarketer said.
Tablets’ bigger screens make shopping easier comparing to smartphones and much more fun than on computers thanks to zoom with fingers in or drag items feathures.
Currently mobile commerce is just 11 % of e-commerce and is likely to reach 15 % in 2013.
eMarketer predicts that by 2016, mobile commerce will be $87 billion, which is a quarter of all e-commerce.
Source: New York Times